I have my designs but no sales.
Help I didn't make any sales!
My first newsletter this year was me gifting five persons a free 15mins consultation call to help them strategize for 2021 and meet their business goals.
The pain point I kept hearing them say though in different words was “ How do I sell my designs”? These people have a unique product, they have the eye for design but how do they monetize it, where can their customer buy their designs?
When I started Adirelounge in 2015 I had the same issue but I had to sit down and create a customer avatar.
What is a customer avatar? This a worksheet that breaks down who your customers are, their goals and values, age, what they like, their challenges, and pain points.
With this worksheet, you know who you are selling to, where they hang out (online and offline) Filling this worksheet helps you with your product descriptions, Your advertising, influencers you should work with, create copy that converts for your website because you are speaking to their problem.
This worksheet became a game-changer as we grow and scale we are refining and tweaking it, it was with this avatar I knew that most of the customers and their look-alike are based outside Nigeria. And 50% of our energy should be focused there.
You don’t just create clothes and start selling to everyone without a clear message to anyone. Like I always say “There are riches in niches” the best way to create your niche is knowing who your customers are.
I am planning to do a webinar with fashion brands and product-based businesses on how to create a customer avatar worksheet. This webinar will answer all your questions and take you through each part of the worksheet and help craft that winning customer avatar.
If this is something you would be interested in, kindly let me know via mail.